The Mind Labyrinth Pty — GoHighLevel funnel, CRM & automation case study
Case Study
The Mind Labyrinth is an Australian coaching practice run by Dylan Pawley, a certified Integrated Attachment Theory coach helping anxiously attached individuals build secure relationships. The build needed to feel warm and emotionally safe — while a GoHighLevel engine handled discovery calls, a 45-minute phone option and a 12-week structured program underneath.
Attachment coaching demands emotional safety — the design had to feel human and calm, never clinical or salesy.
1:1 coaching, a 45-minute phone call and a 12-week program each needed their own path without overwhelming visitors.
Missed discovery calls stall a coaching practice — reminders had to be persistent but gentle.
The 12-week program includes weekly sessions plus email and WhatsApp support — that rhythm needed structure behind it.
Warm imagery, editorial typography and a four-stage methodology presented with clarity and care.
The free 15-minute discovery call flow removes every barrier to that crucial first conversation.
Automated email and SMS reminders mean far fewer empty calendar slots.
Session scheduling, reminders and check-ins for the 12-week program are automated end to end.
The essential pieces behind this build — chosen for the job, not the hype.
The engine behind bookings, pipelines and client communication.
Free 15-minute discovery flow with time-zone smart scheduling.
Gentle, persistent email & SMS reminders that protect the calendar.
Automated 12-week program rhythm: sessions, check-ins and support.
Typography
Colors
Ember Orange
#E8722A
Deep Umber
#1A120C
Design Language
The Mind Labyrinth Pty’s identity carried through every section — hero, offers, testimonials and booking — so the funnel feels like one seamless brand, on every device.
★★★★★
“It was great working with Muhammad, he was proactive, and he knows what he's doing. My funnel turned out great and i will be definitely returning…”
dylan381 · Australia
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