Yeti Roofing LLC — Custom WordPress website case study
Case Study
Yeti Roofing is a licensed Arizona roofing company (ROC# CR42-364258) serving Phoenix and Tucson — residential and commercial installs, storm-damage repair and insurance-claim handling, backed by 30–50 year warranties and GAF, Owens Corning, CertainTeed, IKO and Atlas certifications. They needed a custom WordPress website that reads as permanent and trustworthy in an industry crowded with storm-chasers, and that turns free-inspection clicks into booked jobs.
Roofing is plagued by fly-by-night storm-chasers. The site had to signal licensed, bonded, insured and permanently local at first glance.
The 30, 40 and 50-year systems needed to be understandable in seconds — not buried in a wall of fine print.
Homeowners dread the claims process. The site had to position Yeti as the calm expert who documents, files and handles it for them.
Phoenix and Tucson roofing search is fiercely competitive, so the build needed a clean technical-SEO foundation from day one.
Desert imagery, the ROC licence and manufacturer badges sit front-and-centre — instant credibility over the storm-chasers.
Prominent, low-friction inspection requests throughout the site, wired for the promised 1–2 day follow-up.
The 30/40/50-year systems presented as a clean, scannable comparison that closes the trust gap fast.
A fast, mobile-first WordPress build with a tidy service and location structure, schema and metadata ready to compete.
The essential pieces behind this build — chosen for the job, not the hype.
A fully custom, client-editable build on WordPress and Elementor Pro.
Image pipeline, caching and a script diet for fast desert-4G loads.
Service and location architecture, schema and metadata built to rank.
Low-friction lead capture wired for a 1–2 day follow-up promise.
Typography
Colors
Roofing Red
#C1352E
Asphalt Black
#1C1C1C
Design Language
Yeti Roofing LLC’s identity carried through every section — hero, offers, testimonials and booking — so the funnel feels like one seamless brand, on every device.
★★★★★
“Muhammad was extremely spot on when it came to interpreting the project needs. His communication was great and easy to work with and he delivered a really great product! Customer was super happy and I'll definitely look forward to working again.”
blacsanddev · United States
Let’s talk about your goals on a free strategy call. No pressure, no sales pitch — just clear and honest advice tailored to you.
